Designing Products, Experiences, and Marketing
These metrics are pulled from an old Wizard of Ads Monday Morning Memo. I’m logging them here so that I can get rid of the slip of paper I had them manually written on. Each has a description paraphrased from the Wizard, as well as my take on each’s importance. 1) Share of Voice The…
Yesterday I’d commented on Twitter how I’d like to see how Hubspots software actually worked in the real world. I’ve been impressed with the white papers, and the big brains of social media and inbound marketing have given them a fair amount praise, so I think the product is legitimate. This morning I had an…
I spent some time this morning finishing up my course entries into LinkedIn, and encountered a couple annoying issues, so I thought I’d share them and how to prepare for / work through them, Issue 1 – The “pretty editor” This is the blue entry form that displays above your profile after you get the…
This is a video I did for Central promoting the 150th anniversary. It ran on cctv in Pella. Central College 150th Anniversary Gala Commercial
Last week I received a request from Central College (sent out to all Alumni) seeking advice for the incoming freshman class and graduating seniors from former students. I sat thinking deeply for a minute, and then started writing down the “tips” that were jumping into my head. One after another, I jotted an idea with…
Last week I received a request from Central College (sent out to all Alumni) seeking advice for the incoming freshman class and graduating seniors from former students. I sat thinking deeply for a minute, and then started writing down the “tips” that were jumping into my head. One after another, I jotted an idea with some…
3) The Connected Consumer Brian has been talking about his theory for Generation C, or “The Connected Generation” for a while now. This group is comprised of individuals from nearly all other Western defined generations like Gen-Me, Gen-X, Gen-Y and even the Baby Boomers. Connected Consumers are always “on”, and sometimes similarly coined the “Always…
2) “In an era of Digital Darwinism, no business is too big to fail or too small to succeed.” Brian defines Digital Darwinism as “the evolution of consumer behavior when society & technology evolve faster than your ability to adapt”. Basically, consumers are adapting to new technology faster than ever before, and big businesses that…
1) People Don’t Look at Ads on Web-Pages (Eye Movement Visualization Heat Map) When Brian presented this slide I saw a lot of note and picture taking. Evidently a hot bit of info. It’s actually something that he had used in an August 1, 2011 blog post titled “Report: The Rise of Social Advertising“. It’s…
Click each Take Away for a detailed post. 1) People Don’t Look at Ads on Web-Pages (Eye Movement Visualization Heat Map) When Brian presented this slide I saw a lot of note and picture taking. Evidently a hot bit of info. It’s actually something that he had used in an August 1, 2011 blog post…