Top Take Aways from @BrianSolis Keynote – #1
1) People Don’t Look at Ads on Web-Pages (Eye Movement Visualization Heat Map)
When Brian presented this slide I saw a lot of note and picture taking. Evidently a hot bit of info. It’s actually something that he had used in an August 1, 2011 blog post titled “Report: The Rise of Social Advertising“. It’s a nifty visualization that depicts eye movement across a web-page, and how it rarely (if at all) lands over in the banner/ad area. Yikes, right?
Brian does credit Jacob Neilson with the visualization in his blog, and if you follow the bread crumbs you end up reading about F-Shaped Reading Patterns of online viewers. The F-Shaped Pattern premise basically says that as a reader moves down a page, they read less of each paragraph/sentence along the way. Your job? Use your money maker copy in the first sentence of the first couple paragraphs, or they likely won’t be read.Read more about Jacob Neilson’s F-Shaped Pattern here: http://www.useit.com/alertbox/reading_pattern.html Back to Top Take Aways from @BrianSolis Summary