Designing Products, Experiences, and Marketing
I Blame Lula Rogers Remember “Pure Country”? That feel-good movie where country singer Dusty ditches the pyrotechnics and laser shows to get back to his roots? The one about dancing chickens, and the little white bit at the top of chicken poop still being chicken poop? Yep, that one! As a kid, I watched that…
For: Kent State University, UX Masters Program Role: Student, UX Lead When: Fall 2019 Summary This project required us to come up with a new app idea and create a working prototype. I decided that the market needed a better way for gamers to find friends that they would enjoy playing with based on more…
For: Nationwide Insurance | Role: Employee, Project Lead | 2016-2019 Summary In 2016 Nationwide’s affinity program invested in a thought leadership initiative to educate non-profit partners on how to craft a best-in-class member experience. I led the development of two major portions of this program, developing the website and managing all marketing and communications strategies. Using a variety of…
Recently I decided to abstain from Social Media by posting less there and starting a newsletter instead. I had quite a few friends and family sign-up, and the first edition can be read here. You can sign up to receive it here.
During my Information Architecture coursework at Kent State, we were tasked with updating a public library website. The Sharon (Massachusetts) Public Library website currently resembles many other public library sites that have not been modernized due to limited funding, and our goal was the make the site more user friendly through the information architecture of the site, i.e. organization, labeling, search, and navigation.
If you’re like me and feel like there’s too much to learn… to catch up on… to know in order to be an ally for the black community – then I’m going to recommend Blinkist. I’ve used it for years for business books, but I’m finding myself exploring other genres and domains lately. According to…
For: Kent State University, UX Masters Program Role: Student, UX Lead When: Spring 2020 Summary In this hypothetical scenario, PapaJohn’s has hired our design team to research the usability of their desktop ordering interface. Skills Applied Screener Questionaire Usability Scenarios Usability Tasks Remote Interviews Recording Forensics Interview Synthesis Quantitative Tasks Analysis Executive Communitcation Problem In…
I, along with about 10 million of my friends, logged in to Disney+ for the first time yesterday. Excited both by the shiny new app, and also by one of the most beloved collections of content ever known to man, I was one of the crazies who opted to pay for 3 years of the…
In this academic scenario I was asked to design a streaming media services interface, aka a 10 Ft Interface. The client asked for two sample views that demonstrated how the Interface Design and remote control design would optimize usability.
