Author: sethmsparks

I Wish I Had a Picture of That

By sethmsparks

The other day I got to thinking about some times in high school that I wish I had pictures of. As I tried to recall more, I realized that some of these were classic moments not only fun for me to remember, but the whole school. Since no one had camera phones all the way…

Failure (Marketing)

By sethmsparks

I got this marketing piece in the mail the other day, and had to share how poorly it was done. I think the individual(s) responsible for this portion of the piece should seriously consider a career change. I was originally intrigued by the articles Cinderella story, but ended up laughing at the production quality of…

Ten Ton Sword (Technology)

By sethmsparks

Businesses and people, both LOVE technology. The smell of a freshly opened box, the hum after the first power-up, the crisp speed of the initial load… It’s all very exciting, no matter what the new technology be; HDTVs, DVRs, computers, iPods, iPhones, or software. But everything technological comes at a price, beyond that of the…

Needle in a Haystack

By sethmsparks

I just got back from Babies-R-Us, and I have to admit that I have never been more thoroughly disgusted in the physical arrangement of a retail outlet. I was visiting Babies-R-Us since my boss is registered there for her new “little pig” as she calls it. So what did I need first? The kiosk that…

My Hands Are Tied

By sethmsparks

You hear it a lot as a consumer in today’s marketplace. You hear it almost every time anything goes wrong from the “service” representative that is “assisting” you. “I wish there was something I could do, but my hands are tied.” I have heard this so many times in the last two months that I…

Harry Potter and a Newell approach.

By sethmsparks

You hear it a lot as a consumer in today’s marketplace. You hear it almost every time anything goes wrong from the “service” representative that is “assisting” you. “I wish there was something I could do, but my hands are tied.” I have heard this so many times in the last two months that I…