Category: Marketing

Hey, I Can’t See Your Pictures!

By sethmsparks

It seems like I get a lot of e-mails from the companies I do business with.  They usually find some reason to send me an e-mail trying to solicit more of my marginally profitable business, and very rarely do they make it past broca’s wall. Something I’ve noticed recently however, is that I continue to…

It Sucks to Be a Teacher

By sethmsparks

“But Seth, you’re not a teacher.” I know that I’m not a teacher.  In fact, the closest I’ve come to teaching was taking Fundamentals of Education in college, which required me to fulfill quite a few classroom hours with students. But my wife is a teacher. My wife teaches for a small school on the…

My Tax Savings, Thanks to President Obama

By sethmsparks

So I finally decided to visit http://taxcut.barackobama.com to see how his plan would impact my taxes should be become president. I was impressed with the simplicity of the form, and more impressed with the results. The form looks like this: It took a matter of seconds to complete, and returned this once I had submitted…

7 Ways Insurance Companies Should Use Social Media

By sethmsparks

I work for an insurance company. I’m fairly new to this social media world, but have fallen madly in love with it. Pairing these two pieces of my life has been an inevitability really, and I finally have compiled some illustrative examples of why an insurance company would adopt social media marketing activities. I’m not…

Why People Hate Advertisers

By sethmsparks

I’d never seen these in Des Moines before, and now I can officially say that I have, and I hate them. I shame any company that actually utilizes them. Sorry B-Bops.

WWE Universe

By sethmsparks

On June 9th, I posted my thoughts on a stunt that WWE chairman Vince McMahon pulled on Monday Night Raw.  On the show, Vince was giving out his own money to fans who entered the contest on-line, were able to answer their phone when called, and were able to give Vince the secret password.  The…

Interesting Take-aways From Last Week

By sethmsparks

Just a few interesting notes from the convention I worked last week.  I more than likely missed a few observations serving free popcorn to the thousands upon thousands of Shriners that overtook St. Louis, but here are my most noted items. The Color Purple My colleague and I handed out hundreds of keychains and stress…

How I Knew It Was Time

By sethmsparks

So you might have seen some of my status messages on various sites this weekend, proclaiming my recent purchase of a Playstation 3 system, and wondered, but why Seth? I decided as a tribute to my final decision, I would post my decision reasons. And as I pondered my reasons for making the purchase, I…

Targeting… When Go-to Came Too Late [Marketing]

By sethmsparks

Ryan from “The Office” defined target markets as “a way of looking at subsets of a larger population in closely related demographic groups”. And while I agree with the theory around target marketing, I feel like it’s old news. It seems like a company selling a certain product 10-20 years ago could “target” the appropriate…

Parting Ways…

By sethmsparks

I have decided to part ways with some of my old video game equipment, as I hope to make mine the new PS3 Metal Gear Solid 4 bundle this week. If you, or someone you know is interested in these items, let me know. I have the PS2 and Gamecube bundles on the popular, feature…